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I'd say it's more complicated than that.

I've been using IntelliJ since version 4 or so and before the free/community edition and commercial edition divide I have to admit I was poor and did use the crack. Then came the free version and I could use IntelliJ without being a pirate and without buying it.

The commercial version has a few niceties (code coverage, dependency structure matrix, better JavaScript support etc.) that I was missing but I wasn't exactly willing to pay 200 Euros for these yet: not that I didn't have the money but more out of lazyness and thinking "bah, I don't really need these, 200 Euros for that is a bit steep".

Now at 47 Euros I'm falling for it.

That's it: after nearly ten years of using IntelliJ (including both years and years using the free version and years and years using cracked version), I'm eventually buying it.

So I don't think it's just appealing to people who've never used it and think: "hey, that's x/4 instead of x, let's buy this thing, it's a bargain" in the same way that women loves "sales".

I think there are quite some people who've always been wanting the additional features but weren't quite willing to put 200 Euros for it.

Plus there's the doomsday thinggy: it's going to be cool to remember that that one software I bought it on what was supposed to be the last day on earth ; )



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