I just tweeted @JetBrains with the same question. 37 USD becomes 35 EURO(as opposed to ~25 EURO with more up to date currency convert).
It's a pity because if I got USD equivalent pricing, I was planning on buying more of their products for stacks I just want to play around with(RubyMine, IntelliJ)
Pretty much the same as. $50 converts to ~£31 or ~€38 rather than the €47 currently charged (all ex-VAT / Sales Tax). I was planning on buying a few different products but I just don't appreciate being charged more for an electronic product because of where I live, 75% sale or not. Now it might be that European card processing fees are higher than the US but certainly not €10 worth on a €38 transaction.
