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I don't purchase music from iTunes. I give money directly to artists in any way I can. Whether it's merch, handing money over for a CD directly, buying them a drink, whatever.

Here's something to try. Think about some songs or some album you go back to over and over. Think about the way the music makes you feel, if it lifts your mood, lets you concentrate, or in any way improves your day. How grateful are you for that great 4 minute track? Or for the 50 minute album you played at twice per week last summer?

Did each listen of that song bring you 5 cents worth of joy? Or maybe even just 2 cents? If you have a last.fm account, you can look at your plays and total it up. I have well over 5000 plays for my most listened-to artist. The next time I see them, I can give them $100 in return for nothing, and just say "thank you" for making great music and encourage them to make more.

It's not about these companies being evil, or the business model being wrong. It's that very rarely does anyone consider the people behind the works that they listen to every day, even if that music has some personal importance or sentimentality. The reality is that those people who put out your favorite album are probably working part time jobs just to keep producing music, even if they have enough notoriety to be invited to international music festivals, or are even lucky enough to have a song licensed for a tv show or commercial.

Musicians will continue to make music out of passion, even if they have no hope or even aspiration of commercial success. Any bit of encouragement and support you can give will give them extra motivation to keep producing music, which is a benefit to you, as a fan of what they do, and also a benefit to other fans.

I'm probably just rambling to a wall here, but if you're someone who has their day slightly improved by music, take some time to consider if you want to be one of the few who supports the people who make your life better. Because they certainly aren't being supported by the services that you're using to listen to them.



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