"Dubin claims Dollar Shave Club accounts for 7 percent of all razor cartridge sales in the U.S."
I find this hard to believe given that I don't know anyone personally who uses it. But if that's really the case, it's not as absurd given that Gillette was bought for $52 billion in 2005.
I'm curious, for how many of your (say) 10 closest friends do you know where they buy their razors?
For me I'm going with one; I know one friend who swears by his electric and although I'm sure he also has some sort of low tech option it almost certainly isn't DSC.
They must be resonating with some group that doesn't really overlap with the HN crowd... I've not seen any advertising other than the original YouTube video.
I find this hard to believe given that I don't know anyone personally who uses it. But if that's really the case, it's not as absurd given that Gillette was bought for $52 billion in 2005.
http://recode.net/2015/06/21/dollar-shave-club-raises-75-mil...
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aA.la...