It says $389.95 on that page you gave the link to.
I don't think there is checkout fraud. You checkout and you are provided enough information to know that you are purchasing a trial, you will be charged some fee (what it is is hard to determine) if you don't cancel. I think that information is provided clearly.
However if they turn out not to honor cancellation requests, that's a whole other story.
That's really weird. I'm still seeing $389. Also that page at one point for me today said there will be a monthly fee of $20 something dollars instead of what it says now.
They must be updating their site today or something, but that doesn't explain why we see different prices.
I don't think there is checkout fraud. You checkout and you are provided enough information to know that you are purchasing a trial, you will be charged some fee (what it is is hard to determine) if you don't cancel. I think that information is provided clearly.
However if they turn out not to honor cancellation requests, that's a whole other story.