An interesting exercise is to think about what would have happened if that $200 million spent on advertisement on Hooli campaign gave a positive ROI.
Than Richard would be really happy right now.
What Richard should have done, is before accepting that $200 million, spend some of his own money on Hooli's ad platform to see what it was like, what kind of return they're looking at. If its good, take the money. If not, walk away.
But of course, it's very easy to make the right decision after already knowing the outcome...
Than Richard would be really happy right now.
What Richard should have done, is before accepting that $200 million, spend some of his own money on Hooli's ad platform to see what it was like, what kind of return they're looking at. If its good, take the money. If not, walk away.
But of course, it's very easy to make the right decision after already knowing the outcome...