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These were interesting to me:

16. Take better care of your customers -- Apple support is pretty good, especially if you can get to a store

26. If you sell it, make it -- Their supply chain integration and control is impressive today

38. Make it easier for ISVs to make applications -- The app store and the development ecosystem is important for apple

50. Give Steve Jobs as much authority as he wants in new product development -- This paid off hugely

53. Recharge your strategy for Europe -- Apple is a very global company and is pushing into lots of markets

59. Invest heavily in Newton technology -- Apple parked that particular project, but the iPhone and iPad followed

Some clearly joke entries, and some misses and terrible ideas, but definitely some interesting insights as well.



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