In modern cars where nearly everything is computer-controlled and un-serviceable by the end user, safety is pretty much guaranteed, and fuel economy is average.. what other choices are there? It's just as plausible that someone would choose a car based on built-in entertainment options as that they'd do so based on color scheme.
>I think you are deluding yourself, if you believe that an average person would choose their car based on the entertainment system.
who said entertainment system? Design is among, if not the, main aspects when people decide on tech choice. With cars being electric - simple commoditized drivetrain - design will become even more important.
I'm pretty sure design wise the entertainment system would be the only thing they could beat the designers of Porsche, Mercedes etc. at, I have less doubt that they might be able to kill off some of the American car manufacturers.
>the only thing they could beat the designers of Porsche, Mercedes etc.
i think electric cars for some segment like "Millenial urbanites" would be a market where Porsche and Mercedes don't have any starting advantage in car design over Apple as all their established design themes of high power/dynamics, masculinity, posh-ness, etc... wouldn't resonate that much there.
