I actually think this was terrible as well. I clicked the link on the release date because I was curious. I scrolled for a while, and I thought I was somehow just zooming out. It clunked along and took a while to get to any information. It felt poor. The animation was not fluid. Maybe it should have been a screen sized gif, that played over 4 seconds and then disappeared. Not sure, but it felt like I had no control over the page as a user. I couldn't scroll away.