The Lev is a rebranded/reworked Bookeen Odissey Frontlight which you can learn more here https://www.bookeen.com/en/cybook-odyssey-frontlight looking at the pics, I think there are some cosmetical changes in the software side. You can probably get it on the U.S. :-)

PS: I don't know how far the differences go. The Lev might just be the exact same thing but translated or there might be some software differences. Looking at the screenshots I can see that the menu has different borders which in itself doesn't mean anything