Using it for logins is really questionable. But if you are, for example, building a game for Facebook, it gives you many advantages, so occasional downtime is not really the biggest issue. Let's check the things you wrote about in gaming context:
- charging for the service later TRUE (viral is dead, you pay for the ads to get new players in)
- cut you out of a relationship with your own customer - somewhat FALSE (you can request e-mails from your customers, and have a direct contact afterwards). Even with fan pages, they are not cuting you out, but merely asking to pay to get your message to them
- require you to use their store TRUE, but every other platform does the same
- copy your idea and give it for free. FALSE - Facebook never made a game AFAIK
- squezee you margins. TRUE. I do notice that Cost Per Install for my games is getting higher the more I advertize, and that it suddenly jumped from about $0.15 per install to $0.50 per install a few days ago - about the same time when they switched to the new payment user interface.
Using it for logins is really questionable. But if you are, for example, building a game for Facebook, it gives you many advantages, so occasional downtime is not really the biggest issue. Let's check the things you wrote about in gaming context:
- charging for the service later TRUE (viral is dead, you pay for the ads to get new players in)
- cut you out of a relationship with your own customer - somewhat FALSE (you can request e-mails from your customers, and have a direct contact afterwards). Even with fan pages, they are not cuting you out, but merely asking to pay to get your message to them
- require you to use their store TRUE, but every other platform does the same
- copy your idea and give it for free. FALSE - Facebook never made a game AFAIK
- squezee you margins. TRUE. I do notice that Cost Per Install for my games is getting higher the more I advertize, and that it suddenly jumped from about $0.15 per install to $0.50 per install a few days ago - about the same time when they switched to the new payment user interface.