By that logic, we shouldn't have done anything about pop-up windows with ads either? Yet we did, and the world was a little bit better for it. Naturally advertisers, being the sneaky shits they are, didn't learn their lessons and are now repeating the same tactics with javascript/html5 overlays. When those become too annoying, we will find a way around those too, and the world will keep on running.
To me, it's simple economics. If their contents is worth it, they'll find a way to monetize it. If they can't find a way to monetize it, then the contents wasn't worth it.
I'm with you on the first part, but I think the second is probably false. The commerce of information is very different than the sorts of commerce that gave rise to simple economics.
I'd love to see ads destroyed, but I wouldn't necessarily expect the economics of content to produce the personally or socially optimal content. We may need to be more deliberate about it.
To me, it's simple economics. If their contents is worth it, they'll find a way to monetize it. If they can't find a way to monetize it, then the contents wasn't worth it.