The company was initially called "SABRE Security", then rebranded "zynamics" after a trademark dispute. We built high-end reverse engineering software for purposes of security review and malware analysis. In essence, we built tools for analysis of what is now called "APT attackers", and also tools needed to perform patch analysis / third-party closed-source security review.
As someone who works as a webdev, though I sometimes have trouble explaining what I do to non technical persons, I always have the "I do websites" explanation.
I cannot even imagine the faces when you answer: "We built high-end reverse engineering software for purposes of security review and malware analysis."
You should sum it up to "I do... computering stuff" :)
We had lots of hilarious answers to the question of what we do, but none are fit to post :-). As soon as you mention "reverse engineering", you end up in long discussions about EULAs; so you're immensely popular at cocktail parties frequented by lawyers.
