Someone at Google is making a big mistake here then. Enterprise can take a year to migrate off their current coffee machine. Migrating off their infrastructure provider is not something they are going to accept having to do within a years timeframe. Some of the QA testing these guys do can take over a year.
The reason Google's whole cloud division doesn't take off in the same way as pretty much everything else Google releases is because it feels like you guys have no idea what you're doing. Which is incredible considering you obviously know what you're doing - you keep Google running! Would you give your Search team 1 year notice to migrate all of their servers off their current hardware and datacenters to AWS or DigitalOcean? Obviously not, they would probably fire the lot of you and run it themselves. Why do you think other enterprises would think any differently?
I think it is pretty clear that keeping Google running has not helped Google to understand most enterprise customers. I think part of the problem is that Google IS a company that could decide to (and spend all the money and time) to migrate from one cloud platform to another if they decided they needed to. The margins are so big, the market share so dominant, the workforce so resilient and compliant, that they could actually turn on a dime. But most companies are nothing like Google, and their infrastructure products have not caught on in large part because of this mindset problem.
The reason Google's whole cloud division doesn't take off in the same way as pretty much everything else Google releases is because it feels like you guys have no idea what you're doing. Which is incredible considering you obviously know what you're doing - you keep Google running! Would you give your Search team 1 year notice to migrate all of their servers off their current hardware and datacenters to AWS or DigitalOcean? Obviously not, they would probably fire the lot of you and run it themselves. Why do you think other enterprises would think any differently?