They put cameras everywhere and sell a ton of them for quite a bit of money. Makes a lot more sense than losing money shoving 140 characters around the globe...

Check out their YouTube channel for examples of what their customers do with their cameras. It's pretty amazing.

https://www.youtube.com/gopro

We mount them in various locations on our aircraft during tests. GoPros have nice experimental science applications when you need a rugged camera with an integrated stable mount.

That's a pretty silly comment.

They're selling a somewhat specialized camera to a huge potential market, making billions of dollars.

It's a far more promising business plan than 99% of the startups I see mentioned on HN.

Really? The company might exceed $1 billion in revenue for all of 2013 in a Bloomberg TV interview last October.

http://techcrunch.com/2014/02/07/gopro-files-for-ipo-as-the-...

This is a fairly ignorant comment. GoPro cameras are used in almost all sports or where weather hardened cameras are required.

They are hugely popular with a TON of different segments of sports. Everything from paintball to hunting to hang gliding to snowboarding to fly fishing. All have amazing user generated content from the gopro.

And their market is limited to people who go outside and move about. Who here would'a thunk it?