I guess so, it's just that his direction under Apple will not be his own. Perhaps he will be allowed to work on whatever he wants, even if it's risky or experimental?
If that was part of the nature of the deal, then I could see it being quite attractive.
It might be a bad assumption on my part. I have no idea what it's like to work at Apple. Perhaps all employees are allowed to work on whatever they want, and pursue their personal passions.
I would certainly call that congratulatory worthy.