This sounded... difficult to believe, so I thought I'd read the actual report on the Pew website.[0]
They seem to use "social media website" interchangeably with the actual apps in question, and their methodology writeup doesn't mention the actual questions they asked in their telephone surveys.
I wouldn't be surprised at all if more people used the Pinterest website more than the Twitter website, as the latter seems more oriented to being a website. It would appear that Twitter has way more users overall as compared to Pinterest though.
Pinterest: "50 million unique monthly users worldwide" [1]
Twitter: 117 million monthly active tweeting users [2]
So headline should technically be "Pinterest website passed Twitter website in popularity ..."
I would really love to see some numbers on that, but thanks to the IPO we will never have any insight into that. They have to make up numbers like that, or they lose money.
"It is an advertising-based business. Twitter also sells data. It will generate about $583 million this year. Twitter is expected to generate a little less than $1 billion in 2014, according to eMarketer.
Most of Twitter's revenue comes from three types of ads, although it plans to have a more robust advertising offering next year."
>but thanks to the IPO we will never have any insight into that. They have to make up numbers like that, or they lose money.
Do you really believe that private companies are more forth-coming with information than public companies? Do you read 10-Qs?
Being public makes a company accountable to shareholders for just such information. Withholding it, or worse fabricating it, isn't the status quo with a public company. It results in shareholder lawsuits.
I'd bet Pinterest has more non-member users, though. Very few people read tweets who aren't members of Twitter. With no evidence, I'd bet that Pinterest has more people looking at galleries of pictures who don't feel a need to register.
They seem to use "social media website" interchangeably with the actual apps in question, and their methodology writeup doesn't mention the actual questions they asked in their telephone surveys.
I wouldn't be surprised at all if more people used the Pinterest website more than the Twitter website, as the latter seems more oriented to being a website. It would appear that Twitter has way more users overall as compared to Pinterest though.
So headline should technically be "Pinterest website passed Twitter website in popularity ..."[0] http://pewinternet.org/Reports/2013/Social-Media-Update/Main...
[1] http://allthingsd.com/20131023/pinterest-does-another-massiv...
[2] http://blog.peerreach.com/2013/11/4-ways-how-twitter-can-kee...