(From the first page under "Never Miss A Thing")
http://i.imgur.com/7w427r8.png
Seems like a real work in progress type of phone ;-)
The screenshot you post is of the BACK side of the phone, with the eInk/EPD display, right? Which puts the camera (the 'back' camera) at the bottom.
The picture you're comparing to that is probably the FRONT of the device, with another (..front) camera and no logo.
Did you miss the whole point of the phone or did I miss the source of your amusement?
Seriously.. they need to fix the scroll.
[1] http://www.yota.ru
(From the first page under "Never Miss A Thing")
http://i.imgur.com/7w427r8.png
Seems like a real work in progress type of phone ;-)