I worked in retail when I was younger. This would be excellent advice for a sales person working with uneducated customers.
I was the go-to guy, resulting in a lot of freedom when dealing with clients. It allowed me to do lot of social experimentation, especially when selling custom services (like fixing "My PC is slow").
Explaining the in-and-outs of different options (goal, short/long term consequences, risks, up/downsides...), then saying it would cost 50$ would usually result in the guy becoming all suspicious, saying he wanted me to guarantee him stuff that I couldn't, and that it was expensive.
Say "Oh you'll need our performance rejuvenation(tm) package, that'll be 400$" and the guy happily pulls out his credit card!
I was the go-to guy, resulting in a lot of freedom when dealing with clients. It allowed me to do lot of social experimentation, especially when selling custom services (like fixing "My PC is slow").
Explaining the in-and-outs of different options (goal, short/long term consequences, risks, up/downsides...), then saying it would cost 50$ would usually result in the guy becoming all suspicious, saying he wanted me to guarantee him stuff that I couldn't, and that it was expensive.
Say "Oh you'll need our performance rejuvenation(tm) package, that'll be 400$" and the guy happily pulls out his credit card!