The console is the up-front purchase, which equates to Costco's membership fee. But Xbox and Playstation lose money up-front.
Instead, Costco operates on the Wii or the iPhone model, where you take most of your profit up-front and then operate the rest at a much smaller profit. (Though still positive.)
The console is the up-front purchase, which equates to Costco's membership fee. But Xbox and Playstation lose money up-front.
Instead, Costco operates on the Wii or the iPhone model, where you take most of your profit up-front and then operate the rest at a much smaller profit. (Though still positive.)