1.) The only "useful" application of this that I can immediately think of is to drive up the cost per impression on your competitors. But this seems like a very short term strategy as anyone doing meaningful online marketing is watching the cost per acquisition (a person who actually buys something) just as close or closer than impression cost, and your acquisition cost is going to go through the roof if you get a bot attack.
2.) I haven't been able to find meaningful info on this yet.
3.) I work in e-commerce tech. I had NO IDEA how bad it was before I got into this industry. Just had a sales call with a company who is tracking 400 unique data points per second on users. They track mouse clicks, mouse movements, what your highlight, how long on site, navigation pattern, buying behavior form other in-network sites, page position, etc... and then use that data in real time to dynamically generate promos and offers to "encourage buying behavior".
Thanks for that, had heard of it before but have now investigated and I like it!
It does automatically what I'd been manually doing with Adblock i.e. block loading resources from facebook when not actually on facebook.com, and a whole lot more. Useful tool.
2.) I haven't been able to find meaningful info on this yet.
3.) I work in e-commerce tech. I had NO IDEA how bad it was before I got into this industry. Just had a sales call with a company who is tracking 400 unique data points per second on users. They track mouse clicks, mouse movements, what your highlight, how long on site, navigation pattern, buying behavior form other in-network sites, page position, etc... and then use that data in real time to dynamically generate promos and offers to "encourage buying behavior".