It's interesting that the infection seems most common in the Southwest. Do botnets like this spread geographically based on email address or physical connection/proximity? Or are the targeted sites or infection points targeted at users in the southwest? Or are people in the north/northeast more likely to use anti-virus software or be savvy enough to avoid this?
They appear to have coloured states based on the number of infected hosts in such states. Since states in the northeast are generally smaller (i.e. less populous) than, say, California, we can assume that there are also fewer people getting infected there.
E.g., there are approx. 1e6 people in Maine and 4e7 people in California. If you assume 1e2 infected hosts in Maine (0-99) and 3e4 in California (>1e4, 1.2e5 in total), you get an infection rate in California of about 7.5 that in Maine.
Given the very coarse graining in the data source, such a factor can either be dismissed as statistical fluctuation or you could try to explain it using, for example, an infection model that favours geographical proximity, such as one based on Facebook friends. Furthermore, it might well be that internet connectivity is better in California than it is in Maine and the bot prefers hosts with high uplink rates. I don’t know :)
Edit: We don’t know what websites were targeted, but maybe they ran ads that would prefer users from the southwest for some reason?