EDIT: Eridius is correct below. Instacart is just mislabeling their product pricing. The 3 lbs. ribeye shows up as $30 per lb., but is actually $30. I'll bet they are doing the opposite as well (buying 0.5 lbs. of anything will look like an insane deal).
ORIGINAL POST:
I'm looking at some $30/lb ribeye steak right now. The same "extra value" package at Safeway was $10/lb.
Are you sure you're looking at the same thing? I just compared some ribeye "extreme value" steak on Instacart vs Safeway's website. Instacart has the 1.50LB package at $15.74/lb. Safeway has it at $9.99/lb as the Safeway Club price (for some reason it won't show me the non-club price). That's a 50% increase, against Safeway's discounted price.
Except oops, no it's not. Instacart does say "per lb", but if I add it to my cart, the final price is actually $15.74, not the expected $23.61. Which compares to Safeway's club price of $14.99. That's a 5% increase, which seems quite reasonable.
ORIGINAL POST:
I'm looking at some $30/lb ribeye steak right now. The same "extra value" package at Safeway was $10/lb.
Price-tripling is unacceptable to me.