I did some A/B testing on this a few years ago and found that HTML email had a b... | Hacker News

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		joshfraser on Dec 1, 2012 \| parent \| context \| favorite \| on: Show HN: Responsive Email Templates I did some A/B testing on this a few years ago and found that HTML email had a better response rate for me. My methodology wasn't perfect, but I shared the results on my blog anyway: http://www.onlineaspect.com/2008/01/25/the-value-of-split-te...

huhtenberg on Dec 1, 2012 | [–]

That was 4 years ago. Things change way too fast for your sampling to remain relevant for this long.

adrianhoward on Dec 1, 2012 | | [–]

It's been what I see in tests too. A well designed HTML mail will generally beat a plain text mail in response rates... including the one we did for $client last week ;)

nihonjon on Dec 3, 2012 | | | [–]

troll elsewhere

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