It is not unusual for there to be hosting or intermediate storage of images and other files, and from the phone you may tap a link or something to download/access that file, instead of having it automatically download and appear immediately, due to bandwidth and resource constraints.
In France, I'm "charged" for MMS, too. But that's actually considered "data", so it's deducted from the "internet" envelope which is quite generous (at least for my needs: I have multiple dozens of GB for under 10 € a month, of which I only ever went above 10 when backing up photos during a vacation with no wifi).