I think a factor is that when a significant design innovation appears, it has to be reasonably usable to get traction. But changes to an existing paradigm just have to be distinctive. Hence light-mode gets lighter and lighter 'till misery/unusability, dark mode then get something-distinctive until also unusable and people go searching for third way.
Kind of a particular instance of enshittification.
Kind of a particular instance of enshittification.