Cybernetics has devolved into KPI metrics with accelerationism as a treat.
Apparently documents from Google's antitrust case revealed the search algorithm was adjusted to give worse results in order to force the KPI for AdSense to drive quarterly earnings reports.
> “I care more about revenue that the average person but think we can all agree that for all of our teams trying to live in high cost areas another $[redacted] in stock price loss will not be great for morale, not to mention the huge impact on our sales team.
> “I don’t want the message to be ‘we’re doing this thing because the Ads team needs revenue.’ That’s a very negative message.
> But my question to you is – based on above – what do we think is the best decision for Google overall?
> …Are there other ranking tweaks we can push out quickly?” - Dischler
Anil Sabharwal, the Chrome executive:
> “1…we were able to get launch approval to rollout two changes (entity suggest and tail suggest) that increase queries by [redacted]% and [redacted]% respectively.
> 2. We are going to immediately start experiments to improve search ranking in the omnibox (more search results and nudging search to the top).”
Apparently documents from Google's antitrust case revealed the search algorithm was adjusted to give worse results in order to force the KPI for AdSense to drive quarterly earnings reports.
> “I care more about revenue that the average person but think we can all agree that for all of our teams trying to live in high cost areas another $[redacted] in stock price loss will not be great for morale, not to mention the huge impact on our sales team.
> “I don’t want the message to be ‘we’re doing this thing because the Ads team needs revenue.’ That’s a very negative message.
> But my question to you is – based on above – what do we think is the best decision for Google overall?
> …Are there other ranking tweaks we can push out quickly?” - Dischler
Anil Sabharwal, the Chrome executive: > “1…we were able to get launch approval to rollout two changes (entity suggest and tail suggest) that increase queries by [redacted]% and [redacted]% respectively.
> 2. We are going to immediately start experiments to improve search ranking in the omnibox (more search results and nudging search to the top).”
[1] https://www.searchenginejournal.com/google-execs-scheme-to-i...