It really seems like all the complaints about firefox are mostly ego-deflection.
People know it is wrong to stay on Chrome and empower Google to the extent that it is, but they're stuck on that workflow and don't want to change, so they find nits to pick about firefox and get very LOUD about that. Then it becomes Mozill's fault that they're still using Chrome, and you can't blame them for anything.
It is going to die because it won't ever be perfect enough, while Google will win because the vastly more important problems with Google's control are just the status quo.
People know it is wrong to stay on Chrome and empower Google to the extent that it is, but they're stuck on that workflow and don't want to change, so they find nits to pick about firefox and get very LOUD about that. Then it becomes Mozill's fault that they're still using Chrome, and you can't blame them for anything.