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What’s even the point of this? Is showing random videos really driving up engagement more than surfacing the video I want to watch? This was shocking to me when I first came across it


Yes. They know that most humans typically have poor impulse control, and are easily pulled off task and will fall into an addicting and lucrative loop. Makes perfect sense to show random unrelated shit.


It's been like this for a long time so it must be working. My guess is that fewer choices = easier to choose a video.


But it's not fewer choices, it's worse choices, or more distracting choices.




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