he has recently been clawing at relevancy with anti-trans talking points, which is specifically why I think his name would be something google would want to stay away

I had an odd experience that rhymes with this, where I was trying to figure out where I had seen the actress Julie Dreyfus (from Kill Bill), whose Google results are utterly crushed by Julia Dreyfus (of Seinfeld and Veep fame) despite having demonstrably different spellings to their names...maybe it was that simple.