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There were indeed early warning signs that Facebook was shady.

I remember being delighted with FB initially. It was a wonderful way to keep in touch with extended family and wayward friends.

But then I discovered how difficult it was to control my 'timeline/newsfeed' or whatever they called it. There was a small menu attached that allowed you to Sort By Latest or some such... but it wasn't sticky, and so you always had to select it, and it eventually disappeared completely and... you saw what they wanted you to see.

Originally FB would send you an email whenever someone sent you a message on Messenger, and the email contained the contents of the message, so you didn't even need to login to FB, and I enjoyed having that... But that too didn't last long. When they turned that feature off I realized they were all about themselves and their goal of user engagement, and the value-added (for me) dropped to zero.

Sometime after '15 I disengaged. I left the account alive but haven't been on but thrice in 10 years.

I campaigned for a while, within my family and circle of friends, trying to get them to rally around an alternative (I started by offering Slack, feebly) but I was unconvincing and unsuccessful.

I remember the horror of Thanksgiving 2016, as I stood in the living room of my niece's apartment, and pondered the array of five family members before me. Easy chair, couch x 3, easy chair... each of them engrossed by their phones. Nobody was talking, everybody was comfortable, there but also somewhere else.



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