This doesn't account for the fact that most copies of the NYT would likely be re...

		Kaizyn on Jan 31, 2009 \| parent \| context \| favorite \| on: Printing The NYT Costs Twice As Much As Sending Ev... This doesn't account for the fact that most copies of the NYT would likely be read by more than one person. The ad rates take these extra readers into account. How many people do you know who would gladly let others read the news off of their $400 Kindle?