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Most chocolate things, like random chocolate cookies or commercial cake etc, breakfast cereal, irritate the back of my throat in a mild way. Couple that with the foreground taste not being anything special, and it's just enough to make the whole experience just the wrong side of neutral. Not terrible just not good either.

All stuff that's made in factories and needs to have shelf life, so I can only imagine it's any number of cost saving substitutions and preservatives and who knows what all for other reasons like preserving texture etc.



> Most chocolate things, like random chocolate cookies or commercial cake etc, breakfast cereal, irritate the back of my throat in a mild way.

This happens to me too; I thought it was universal. I actually like it, though, for some reason (I guess the association with chocolate).


That would be the butyric acid.


It's what gives US chocolate the "vomit/bile" taste uncommon in other chocolate. I am guessing it becomes acquired or unnoticeable taste for people who eat it a lot but man is it a shock if you usually eat chocolate without it!

I have no idea why they use it, but I can think of one really good reason why they shouldn't, your product probably shouldn't have "hints of vomit" in its flavour profile.


I mean it's also in cheese. People just aren't used to the weird tang, and I don't blame them. I can tolerate it but Hershey's isn't exactly my favorite haha




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