> "successful" boycotts always have a weird decision afterwards, as you want them to be "rewarded" in reversing course, but still cost them enough to not be worth trying things again next time.

I wouldn't want a company to be "rewarded" for reversing an anti-customer decision, but instead they should be made to realise that their customers goodwill can disappear and be very difficult indeed to be won back.

However, most consumers aren't aware of these kinds of issues/boycotts, so most companies don't get to reap the full impact of shitty decisions.