That's unnecessarily negative. I'd argue it's not overpriced in the least. It's insanely pricey, of course, and that price tag comes with no real utility above and beyond what a more mundane mechanical keyboard would provide, but it's priced pretty fairly considering the costs involved.
I really like my new macbook keyboard but hate apple. There's something cool about buying from small designers that make something you can't get anywhere else, not because it's rare, but executed in a way that makes no business sense at scale. Find your niche.
