Thames Water: pooposterous! we must pay bonuses, or it'll affect investor morale! Haven't you heard, your water is the best in the world, be happy :)
Consumer: grumble okay, here's our money
Thames Water: gives money to execs
Consumer: the infrastructure needs repair
Thames Water: we need to raise bills to fund the infrastructure repair/upgrade
Thames Water: pooposterous! we must pay bonuses, or it'll affect investor morale! Haven't you heard, your water is the best in the world, be happy :)