There is so much pseudo sociology around the idea that individual voters change their preferences over time as the results of their choices evolve. It makes lots of sense, but it doesn’t seem to be true. It appears more like voters simply die and new ones age into their voting times. The parties certainly change, but not the people individually.
> Data denialism will do nothing to help Trump
Have you encountered sunk cost fallacy voters?
Misinformation often isn't about fooling experts or the informed.