Because putting "topsecret" in the file name seems even more childish? It's an interesting double tap kind of announcement, hacking an FBI lapper seems like a pretty big win in and of itself, because he had java in his browser and went to a contaminated website... All very topical stuff.

If you were disgruntled and made off with that kind of data from a carrier or Apple or perhaps even an app vendor, how would you put it out to screw them?

Clearly the data is real. It leaked out from somewhere. I think some other aspects around it are just window dressing though.