If you go to the gym and it hurts, you should STOP
Woah, hold on. Are you telling me that when my arms get sore from lifting or pressing, I should just stop? There's something to be said about incrementally getting better, but the pain is there for a reason: you're literally tearing your muscles so that they can be rebuilt stronger. How do you fix that?
That aside, the author suggests to lean into it, not to run haphazardly. Also, your last statement is willfully dense. If selling is a painful process for you, let me guarantee you that sitting in a class or reading articles about how to sell better is going to be equally painful. The psychological pain the author speaks about is reluctance due to previous bad experiences. And in that case, a lot of the time, it would help to continue trying until you get better. There is a lot to be learned from failure.
Woah, hold on. Are you telling me that when my arms get sore from lifting or pressing, I should just stop? There's something to be said about incrementally getting better, but the pain is there for a reason: you're literally tearing your muscles so that they can be rebuilt stronger. How do you fix that?
That aside, the author suggests to lean into it, not to run haphazardly. Also, your last statement is willfully dense. If selling is a painful process for you, let me guarantee you that sitting in a class or reading articles about how to sell better is going to be equally painful. The psychological pain the author speaks about is reluctance due to previous bad experiences. And in that case, a lot of the time, it would help to continue trying until you get better. There is a lot to be learned from failure.