I’m never the one to defend AI, but what do you mean? Is it the “AI overview” that pops up on Google? Other than that, I would say Gemini is definitely less in your face than ChatGPT for example
My company uses google workspace and every google doc, spreadsheet, calendar, online meeting and search puts nonstop callouts and messages about using Gemini. It's gotten so bad that I'm about to try building a browser extension to block that bullshit. It clutters the UI and nags. If I wanted that crap, I'd turn it on.
I also find those "please please please try me!" popups annoying, but at least Google Workspace is one product where deep AI integration actually makes sense. I like the ability to quickly get summaries or edit documents by telling it what needs to be done in generic terms.
The latest Samsung updates (and Pixel too I imagine?) baked it into the OS and made it difficult/impossible to disable. It’s probably that. I also agree, aside from that I haven’t seen anything about Gemini at all, I think their marketing is quite poor for something so important.