"So here's the news: from this day forward, FreshBooks is Cloud Accounting. We're not changing our name, we're just changing the way we describe our services."
It's a change to their approach to the user interface and workflow.
"This change is already underway. Recently we released the Account Overview. The page is a simple and straightforward financial dashboard for your business. It's a step closer to accounting and it is the single most positively received change to FreshBooks we have ever released – 99.3% of you decided to make it your new home page. We have more in store in the coming weeks and months, over which time we hope you will see how cloud accounting with FreshBooks is great for you.
I wanted you to hear about our evolution to cloud accounting from me first. This is a subtle but meaningful change, again, almost 10 years in the making."
The news is a new marketing strategy? Um, ok.