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Ah, I think the confusing line in your long letter is:

"So here's the news: from this day forward, FreshBooks is Cloud Accounting".

That turn of phrase is normally used when you are rebranding a company, not changing its tagline; the confusion is reinforced by using capital letters for Cloud Accounting.

I think you meant:

"from this day forward, FreshBooks means cloud accounting"

I'm not a customer but you have some confused customers in this HN thread.



Well said. That's a better way for sure. Will take it with me.

- mike


I agree. The letter should have said "Changing tagline from painless billing to cloud accounting" etc.




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