What incentives does Google have to improve UX in this way? I absolutely agree that it should be the case, but the people for whom it matters are (1) completely insignificant wrt to the whole user base and (2) mostly care about tracking and try to circumvent it.
There are 700+ million people living in Europe. The countries are tiny, most have bunch of official languages. The fix would be to use users selected language and not to flip flop it based on location. IP based location guessing doesn’t work even down to right country in here.
That is not an incentive. There is nothing in to for Google.
It is of course useful for those 700+million, but they are not customers of Google, they users/the product. So long as you won't go elsewhere (in mass) you don't matter.
>(1) completely insignificant wrt to the whole user base and
At any one time, there's got to be tens of millions of people accessing Google from a country which has a primary language unknown to the traveller. Even if this number is insignificant compared to Google's full user base, the cost for Google to service 20-30mn people with a feature is presumably lower than their annual ad revenues across 20-30mn people.
