Embedding games on your site will keep users engaged for longer and give them deeper, more interesting and addictive content.
If the users want to spend longer on a piece of content, they wont opt out just because that piece of content has been embedded.
It's also great for the developers to get their games out to a larger audience.
In general, setting these games free can only be a good thing for game developers, game players and publishers.
Embedding games on your site will keep users engaged for longer and give them deeper, more interesting and addictive content.
If the users want to spend longer on a piece of content, they wont opt out just because that piece of content has been embedded.
It's also great for the developers to get their games out to a larger audience.
In general, setting these games free can only be a good thing for game developers, game players and publishers.