A great engineer isn't the one writing the most "brilliant" code; it's the one who understands the problem, picks the simplest solution that works, and makes life easier for the next person who touches it.
In my experience, the person you're describing is hardly ever the one perceived as having "5-10x business impact". Specifically, "making life easier for the next person who touches it" is unproductive use of company time.
Which is why I have learned to stay away from people who use that metric.