I assume you're going to skip marketing material and go straight to "build my own" or whatever they call it. I assume they didn't expect such influx in site visitors.
E-commerce is hard. I worked at a company where we could use 1% of infra at its peak every day of the year except 15-20 days. We knew exactly when floodgates will open, and we still would suffer extra high latency or even downtime.
you're right but loading the front page at http://frame.work shouldn't incur the "build your own" hit.
e-commerce is hard. that's why we get paid so well. hiring the smartest teenager that your nephew knows to setup some bullshit for $15/hr vs hiring a senior SRE at $100+/hr, when it directly leads to lost sales is a choice.
the senior part also comes after having failed to scale in production, and learning the lessons there, leading to a site that stays up on the next black Friday/cyber Monday, and stands up to various ddos attacks. (this was before Cloudflare, mind you)
E-commerce is hard. I worked at a company where we could use 1% of infra at its peak every day of the year except 15-20 days. We knew exactly when floodgates will open, and we still would suffer extra high latency or even downtime.