The author says it's a myth that if you write it then they'll come.
That may be mostly true but with the way recommendation engines like substance and social media get new content in front of people it's a little different.
Last month I started a weekly roundup blog about urbanism and with relatively lite marketing efforts and the help of substack recommendations we have almost 100 subscribers already. So share it with the relevant parties but also take advantage of the algos if you can. That being said, I don't really have a plan to monetize so it's more of a passion project to inspire people to take initiative in their local setting.
That may be mostly true but with the way recommendation engines like substance and social media get new content in front of people it's a little different.
Last month I started a weekly roundup blog about urbanism and with relatively lite marketing efforts and the help of substack recommendations we have almost 100 subscribers already. So share it with the relevant parties but also take advantage of the algos if you can. That being said, I don't really have a plan to monetize so it's more of a passion project to inspire people to take initiative in their local setting.
If you wanna see the project for yourself https://urbanismnow.substack.com