There used to be a TV channel back in the cable days for this, so this sort of thing is hardly new. It's excellent ambiance for your Christmas party.

It's popular right now because it's Christmas time. The video stimulates the yule log tradition for people who don't have fireplaces (most people) or don't want the mess of a real fire. A lot of people are off work right now, visiting friends and family, and want a nice seasonal ambiance.

https://en.wikipedia.org/wiki/Yule_log

It also used to air on TV in some region

https://en.wikipedia.org/wiki/Yule_Log_(TV_program)

I understand that it would be confusing if you weren't familiar with the tradition.

This is because many businesses would put this up as a decoration. Probably private people too. I wouldn't be surprised if it was #6 because there isn't much choice in it.

I doubt a business would subscribe to Netflix for that, unless they already have a subscription for some other reason.

Maybe the owner using their personal one? I've not seen it at big businesses, more like the coffee shop around the corner places.

YouTube also has a lot but the ads are distracting.

There are many sites to put a Youtube video on repeat, plus you can block the ads so long as they're not embedded into the video itself.

Oh yes but Cindy from the coffee shop probably doesn't know this.

Usually they have a fire tv stick connected to a tv or something. So it's not like a full PC. And for sideloading something like snarttubenext you need to be pretty savvy..

Here it's really pretty common. Almost like a fad lately. It's becoming a bit boring.