Steli is right - in some cases. However, I have always wondered CRM systems are built with B2C subcribtion products in mind? In most cases it is hard to apply this CRM process to for example B2B distribution of phycsical goods. B2B orders usually require tons of seller/buyer collaboration and configuration. The only way to solve this is to combine CRM with B2B e-commerce platforms where orders can be collaboratively configured. Anybody tried a solution like that?