This post is full of sweeping generalizations. Not all developers are working on a startup. There are also more startups out there that start without everyone being a (software) developer. Not all startups do software, for that matter.
With the dot-com rise and bust, the web-2.0 rise (and already, some say, bust) and the developers, salesdroids, business suits all blogging about this kind of work constantly - there is enough material out there to make an informed decision about the risk you're taking and the challenges and pitfalls you face as well as the potential fallout if it goes bust.
This post would have been better titled 'Some developers take risks without doing their homework'.
With the dot-com rise and bust, the web-2.0 rise (and already, some say, bust) and the developers, salesdroids, business suits all blogging about this kind of work constantly - there is enough material out there to make an informed decision about the risk you're taking and the challenges and pitfalls you face as well as the potential fallout if it goes bust.
This post would have been better titled 'Some developers take risks without doing their homework'.